Web Site Accessibility
The Ideal Solution
It is a misconception that existing Websites need a complete makeover
to achieve accessibility standards, in most cases all that is required
a simple back-end improvements.
Everture's IUWD Panel™ (Internet Users With a Disability) provides
a unique product and website accessibility evaluation. The IUWD Panel
is made up of expert evaluators who use assistive technology to gain
access to the internet - valuations from the very people in your target
market.
Furthermore, Accessibility Test Interviews using our proprietary mobile
UsabilityLab will bring your site up to accessible levels and will help
identify marketing opportunities and specific IUWD requirements.
The Legal Case
European Legislation now requires all companies to take all steps that
are reasonable to change any practice, policy or procedure which makes
it 'impossible or unreasonably difficult' for disabled persons to make
use of an online service.
This legislation affects private and public sectors alike, whether
or not their Internet services are for profit. Organisations not making
reasonable attempts are liable to prosecution.
The Business Case
In Europe, a tenth of the market is being lost by many businesses because
of poor accessibility design. That means a tenth of your target market
is seeking alternative sites with good accessible design to allow them
finally to use the internet to organise finances, shop online, reserve
travel tickets and keep up to date with news and information.
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