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Home Market Research Research Methods Individual Interviews

In-depth Individual Interviews

An individual interview approach is sometimes the only solution

Face to Face

An ideal method for exploring an individual's motivations, behaviours and opinions using interview techniques to encourage an open and candid discussion of the topic area. The personal approach of face to face interviews has advantages for each respondent type:

Consumers = Warmth, Trust, Privacy

B2B = Exclusivity, Professionalism, Confidentiality

In-depth Telephone

In cases where the geographic location of interviews makes it less cost effective to meet respondents face-to-face and the sensitivity of the topic does not require face to face, then our team would arrange and conduct in-depth telephone interviews

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