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Everture Observation

With Observations we establish how your product/service is used by respondents through observation, rather than directing respondent actions and comments though a predetermined set of questions in an interview.

We identify respondent behaviour and needs without the effect of respondent / interviewer 'noise'. This indirect interview technique is particularly useful, when:

• respondents don't realise when they use compensatory behaviour
• the respondent is not aware of the product/service possibilities
• they assume his/her desires can't be met
  

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