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B2C Interview Dimensions™

Enabling the respondent to think 'out of the box'...and out of the viewing facility

The emphasis of B2C Dimensions™ is on interviewing respondents in their own or the product's own natural settings and not in contrived environments such as Viewing Facilities.

Dimensions™ uses the analytical techniques of social research techniques such as NLP and Grounded Theory to unearth and explore issues which are most important to the respondent.

B2C Dimensions™ is effective because we do not limit respondent comments to predetermined questions in unfamiliar environments or by imposing preconceived views onto them.

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