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Market Research

Research Methods

 

User Experience

Usability Methods

Usability Tests

Heuristic Analysis

Reference Points

Banner Evaluations

 

Rent-a-UsabilityLab


Targeted Site Enhancement

Banner Advertising / Cross Sell - Effectiveness Testing

It's often the user's feeling of uncertainty which holds him/her back from taking the plunge and utilising banners or links.

This uncertainty often has more to do with design and screen positioning rather than content.

We use specialised techniques to monitor Banner and Online Advertising effectiveness and provide advice on banner location.

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Concept Testing

Intuitive navigation, look and feel, content and even the proposed functionality are among the areas evaluated and tested for proposed Web site concepts.

Whether a new concept or new content for a site, whether a complete re-launch or amendments to 'look and feel', and regardless of the medium available, Everture provides expert evaluation, with feedback in short lead times.

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Web site benchmarking

Benchmarking your site is an effective method for a site competitive analysis and learning from examples of best practice.

Everture provides site analysis vis á vis selected sites and presents illustrations of best practice among the sites chosen. We provide detailed recommendations on how to engineer examples for competitive advantage.

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